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Creative Brief

Please share your website, social media profiles, and any other useful links.

Describe your company i.e. its products or/and services.

Describe the product, service, or solution you require a video for. How does it work? What are its main features?

Describe the target audience or stakeholders of the video. Who is going to watch it?

Discuss the pain points your product solves.

List some of your competitors and describe their solutions.

How does your product differ from competitors? Describe your value proposition.

What is the main goal of the video? What outcomes do you strive to achieve?

What do you expect your viewer to do after watching the video? (visit the website, fill in the form, purchase a product, other)

Where will the video be used? (social media, website, etc.)

Please share the script of the video - textual storyline (if you have one)

Do you have any video references? Please share your thoughts on your likes/dislikes about the references (e.g. “the background looks good in ref1”)

What would the expected duration be?

Does your video require a voice-over? If "yes," please specify languages needed and describe voice over preferences (if any) e.g. "low male voice, American English"

Does your video need music? Do you need any specific rights on the music (broadcast rights, commercial rights, etc.)

Are there any specific assets to be used in the video? (specific characters, brand mascots, software/app screencasts, CAD or 3D models, etc). If yes, please provide the info to get an accurate estimate.

Should we adhere to any brand-specific guidelines for style, color, font or others?

Specify the video delivery format (file type, max size, codec, resolution, fps, etc.)

Would you require raw source/project files?

Do you have any budget constraints?

Are there any strict deadlines? Please mention if these deadlines are meant for a specific event (such as exhibition, annual ceremony, board meetings, other)

Describe the video your want to create in 3-4 key adjectives ("calm", "dynamic", "funny", "entertaining", "serious", "persuading", "educating")

Do you consider using jokes and humor in the video?

Are there any visuals, symbols, or references that need to be avoided due to cultural, religious, or other reasons? (e.g. “red color is best avoided” or “animals should not appear in the video”)

If there’s any additional info, please let us know:

Please share your name, email/phone and availability so a meeting can be arranged.

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Creative Brief